When companies want to sell their products online, they need an e-commerce platform with original, attractive design and simple navigation, while remaining user-friendly to customers. This is where developers come into play.
Web developers bring technical expertise and knowledge to their e-commerce website. They not only ensure the smooth operation of the platform, but also set up login page and shopping cart functions to provide a seamless customer shopping experience.
Here are some tips for developers who want to improve e-commerce websites.
Optimize the website for different screen sizes
With devices of all shapes and sizes now available, it’s important to understand how websites display and function on various screens. Developers must optimize the website for each platform so that they can work seamlessly on different PCs, laptops, tablets, and smartphones (iPhone and Android).
In addition, customers should be able to browse your e-commerce website anytime, anywhere without encountering any errors, malfunctions, or design errors.
Recycling abandoned shopping carts
No matter how perfect an electronic store is, there is no such thing as a "zero waste shopping cart". Whether it's a slow checkout, high additional fees, website crashes or insufficient payment methods-the reasons are open to question. However, all hope has not disappeared, and you can still restore those abandoned shopping carts and convert them into successful sales.
Web developers can track visitors who leave your website without buying anything. They send them follow-up emails to remind them of the items in their shopping carts or to induce them to complete their orders.
Did you know that the average customer only spends about 15 seconds on the website? This is the time you have to attract their attention. No wonder brands spend so much money to make sure their e-commerce site looks top-notch. After all, the brand is synonymous with its identity, and e-commerce sites should reflect this.
E-commerce developers should create clean, visually appealing designs without compromising features such as consistent navigation and ease of use.
Effective social media integration
Social media integration redirects the brand's social media followers to its e-commerce site, where they can browse products and place orders. Since links are shared on multiple social media platforms, they indirectly help search engine optimization and increase brand exposure. Therefore, the more visitors to the site, the greater the chance of converting them into active customers.
In addition to putting them on blog pages, website developers can also embed share buttons on each product page so that customers can share their favorites. In addition, it’s best to add a follow button (with a link to the brand’s social profile) in the header or footer of the page
Optimized conversion path of potential customers
Usually, customers have to browse the website to find the information they need. However, if they still cannot find the product they want after using all the filters, you can expect them to leave your website.
Therefore, developers should design a website so that visitors can quickly find what they need and guide them to the next step. As a web developer, you can do this through proper button placement, using simple language, or including subcategories in the menu bar.
Website development is the key to the success of every e-commerce company. Web developers are not only important in building websites, but they also ensure that it consistently converts visitors into customers by providing them with beautiful, accessible, smooth, and navigable interfaces on all their devices.